ADEN Cosmetics is a dynamically growing brand with over 25 years of expertise in the world of color cosmetics and is now proudly part of the Helia-D Group. Known for its innovative solutions and professional quality, the brand places special emphasis on skin-friendly formulas and a captivating color range.

Its very first products — liquid lipsticks and lip liners — quickly became the brand’s cornerstones. Today, ADEN Cosmetics offers a wide portfolio of hundreds of makeup products that blend the elegance of Italian fashion with the precision of German craftsmanship.

All ADEN products are cruelty-free, and the range continues to expand with vegan alternatives, free from animal-derived ingredients. Many products are also fragrance-free, making them suitable even for sensitive skin.

ADEN Cosmetics empowers and inspires every woman who seeks the very best in makeup.